Transurban has appointed WPP's VML as the creative agency of record for Linkt, it's e-tag tolling brand in Australia.

The partnership aims to enhance awareness, comprehension, and customer advocacy for Linkt and its products, with a particular focus on highlighting the significant benefits Linkt provides to drivers.

General Manager of Customer Experience & Operations at Transurban, Chris Jackson, said: "We're excited to partner with VML to establish a brand platform for Linkt that will showcase the value Linkt brings to our customers." This partnership is expected to play a pivotal role in transforming the perception of Linkt's products and services, turning indifference into advocacy.

Managing Director of VML Melbourne and Sydney, Sarah Bailey, said: "VML is excited to partner with Transurban and communicate the true value Linkt offers its customers. Our aim is to showcase how Linkt's products and services can enhance travel experiences, transforming indifference into advocacy."

This partnership will see VML and Transurban work together to enhance the customer experience and promote the value of Linkt's products and services. It will be interesting to see how this collaboration unfolds and the impact it will have on Linkt's brand perception and customer advocacy in the future.