King Kong, the digital marketing agency founded by serial entrepreneur and Shark Tank investor Sabri Suby, has launched an AI-powered copywriting tool named 'Kong'.

Kong is a large language model (LLM) AI platform designed to generate high-performing marketing copy for ads and websites in seconds. The AI platform has been trained with $200 million in ad spend, promising to decrease a business’s cost-per-lead (CPL) and increase return on ad spend (ROAS) by 20% within 30 days, or the business gets their money back.

"It's not about AI replacing marketers. It’s about giving businesses the ability to supercharge their marketing in ways that were previously unimaginable," said Suby. He warned of a clear divide between the 'haves' and the 'have-nots', referring to competitors who will use tools like Kong to produce hundreds of high-performing ads in the same time it takes for a human to write a single headline.

Kong is capable of creating a detailed and idealised representation of customers across any industry and niche. The tool claims to outperform 99% of human copywriters and 100% of existing AI tools. Kong is now available worldwide for businesses who request an invite to the platform.

"We’re now living in a world where you don’t need to be a tech expert to use AI – anyone can get their hands on it, and with the right know-how, it can be a game-changer for any business," Suby said.

King Kong was founded in 2014 by Suby and has generated in excess of $1.33 billion in sales for itself and its clients. King Kong offers digital marketing services, including SEO, CRO, PPC, Facebook Advertising, web design and marketing automation.

"What we have created is a marketing tool that performs better and faster than anything currently available, and is built from the knowledge gained from thousands of high–performing ads that have generated billions of dollars in ROAS," Suby said.