Experiential agency BBR is set to bring back 'Mov’in Bed', an outdoor cinema event, for the summer season in Sydney.

The event, which will run from 29th November to 23rd March at Harbour Park in Barangaroo, was highly successful last year, with 93% of sessions sold out and over 30,000 attendees. The P18-34 demographic represented over 50% of the total audience last year.

The upcoming season will feature a mix of blockbuster titles and cultural moments, including 'Gladiator II', 'Wicked', 'Mufasa: The Lion King', 'Captain America: Brave New World', and more. Throwback films and cult classics like 'Love Actually', 'Dirty Dancing', and '10 Things I Hate About You' will also be screened.

Val Morgan Cinema, the event's partner, offers various partnership opportunities for brands to align with the event and connect with the audience. Brands can also work with Val Morgan Cinema to create custom solutions such as sampling and activations.

"This summer, Mov'in Bed brings back an unmatched cinema experience under the stars to Sydney’s Barangaroo. This experience combines comfort and a unique 'city beach' concept for cinematic magic and unforgettable summer nights," said Event Director of BBR, Vincent Hernandez.

Director of Strategy and Marketing at Val Morgan Cinema, Paul MacGregor, said: "Mov’in Bed will once again take the cinemagoing experience to the next level over summer, giving brands one of the most unique opportunities to connect with engaged, young audiences.

"Its unique combination of shareability and immersive appeal makes it the ultimate event for brands seeking high-impact visibility. After last season’s highly successful event, we’re looking forward to working with brands on creative solutions that will make this year’s event truly unforgettable."

The pre-show experience at Mov’in Bed offers consumers a chance to relax, socialise, and indulge in food and beverages, with an average dwell time of 1.5 hours.