Brand and design agency, Molasses, has appointed Nichole Donovan to the newly created role of client director.

Donovan, who joined Molasses at the start of April, will be responsible for managing day-to-day projects for the agency’s clients, supporting business strategy, and providing insight and innovation to the agency’s partners.

She brings over a decade of client management experience to the role and has held senior positions at agencies including GHO, For The People and Traffik.

"The power of great branding and design in propelling brands further cannot be overstated and Molasses have built a great reputation in delivering just that for clients in FMCG and alcoholic beverages. I look forward to bringing my experience across our portfolio of clients, helping them to realise their brand ambitions," said Donovan.

The appointment follows a series of new business wins for the specialist FMCG firm, having recently been appointed by Allied Pinnacle to lead the brand strategy, positioning, brand identity, design, campaign creative, as well as strategy for Wise Wheat, a new naturally grown wheat product. Molasses also partners with well-known brands Pernod Ricard, Duxton Vineyards, MILKLAB, Freedom Foods and Victa.

Molasses, co-founder and brand director, Dan Parritt, said: "Over the past six years we’ve steadily grown our work with FMCG and alcohol brands. As their service requirements evolve, we need the most experienced talent in place to ensure the agency continues to deliver the best advice, work and service to them. As well as being an awesome person, Nichole has a great understanding of strategy, creative, project management and production, and thinks with an entrepreneurial lens which is a perfect fit for what we deliver to our clients. We are delighted to welcome her to the team."