NRMA Insurance is set to launch 'Help Nation Preparedness Month' in October, as part of its ongoing 'Help Nation' initiative. The program, which has reportedly led to over 300,000 Australians taking action to prepare for extreme weather since its inception in November 2023, aims to educate Australians about their local weather risks and help them prepare accordingly.

The 'Help Nation' initiative has garnered support from community partners such as the Australian Red Cross, Lifeline Australia, NSW Rural Fire Service, and South Australian State Emergency Service (SA SES). The program is being scaled up across the country throughout October, coinciding with the onset of Australia's severe weather season.

As part of the 'Help Nation Preparedness Month', NRMA Insurance NSW branches will be giving away complimentary solar torches. The initiative and its 'Preparedness Month' are being amplified through NRMA Insurance's partnership with Nine via Initiative Media, across broadcast television, radio, BVOD and dynamically targeted digital audio and display.

NRMA Insurance is also set to launch a series of educational content videos on YouTube. In addition, the company has introduced 'Home Health Check', a resource providing tips, advice, and checklists to help customers understand why home maintenance matters for insurance and how to protect their homes.

Throughout October, Australians will be encouraged to participate in 'Help Nation Preparedness Month' by taking steps to prepare their homes for extreme weather, attending workshops, visiting community events, collecting a free solar torch, downloading the 'Get Prepared' app, and accessing online disaster resilience resources.

Michelle Klein, NRMA Insurance Chief Customer and Marketing Office, commented on the initiative, stating, "With extreme weather becoming more frequent and severe, it's increasingly important for Australians to have a good understanding of their local weather risks and what steps they can take to get prepared. Our research shows more than 1 in 3 Australians do not feel prepared to respond to severe weather. Through Help Nation we want to help reduce that number so that even more Australian communities are better prepared and resilient in the face of these events."

Klein further emphasised the company's commitment to customer engagement and support, saying, "Bringing together expertise across multiple parts of our business is unlocking new ways we can engage with and support our customers year-round. As an insurer, we're here to help when the unexpected happens but we also strive to deliver value across the customer journey, and we know that educating and empowering customers on how they can minimise their risks is a key way we can help."