Sydney-based cryptocurrency brokerage, Digital Reserve, has enlisted the services of Local Threads Brand Solutions (LTBS) to bolster its market share. The brokerage, established by businessman Lenny Zhang, aims to streamline the trading process by reducing delays and slippage in trades through its integrations with established financial institutions and exchanges. LTBS has been tasked with amplifying Digital Reserve's brand presence through targeted digital marketing strategies, with the goal of positioning the company as a genuine alternative in the Australian crypto market.

"LTBS’s strength in e-commerce and digital branding makes it the ideal partner to help us grow our presence in the Australian market. Its innovative strategies will enable us to concentrate on what we do best - providing efficient, secure trading solutions - while they help us expand our market reach. Together, we aim to expand our reach and enhance how investors and businesses engage with cryptocurrency," said Lenny Zhang, Founder of Digital Reserve.

Cryptocurrency ownership in Australia is significant, with an estimated 4.6 million people, or over a quarter of the population, owning cryptocurrency. Millennials account for 40% of this ownership, and nearly one-third of all Australians (32%) currently own cryptocurrency, primarily for portfolio diversification.

"We have wanted to expand beyond traditional e-commerce for some time. Our goal with Digital Reserve is to position it as the go-to brokerage for its seamless, fast, 24/7 support, and secure cryptocurrency transactions. We will ensure Digital Reserve messaging reaches a broader Australian audience, positioning Digital Reserve as a top choice for cryptocurrency trading," said Adam Baodunnov, Founder and Brand Development Director at LTBS.

Digital Reserve joins LTBS's diverse client portfolio, which includes Ausgo 4x4, Mars Performance, Artspire Home, Furb, Sinks & Bowls, and Manatara Coffee.