Carat Victoria has retained the media account for Beacon Lighting, continuing its six-year relationship with the business.

The Dentsu media agency was first appointed by Beacon Lighting in 2018, and expanded its remit in 2021. The latest appointment will see the agency charged with a further three years leading the brand's paid media strategy, planning, and buying, including brand, performance, and programmatic.

Managing Director of Carat Victoria, Richard Lehocz, said: "We are incredibly proud to be continuing our partnership with Beacon Lighting. To be able to continue to push the brand into new growth is a wonderful testament to the work done by the Carat team and the trust Beacon Lighting has in us, to drive never before growth for the brand."

Chief Marketing Officer of Beacon Lighting, Prue Robinson, said the business was excited to continue its partnership with Carat. "Over the years, the team at Carat have really grasped our business, goals, and especially our shift to trade, consistently enhancing our marketing plans. We're eager to keep working together to reach our objectives."

The wins follows a number of recent appointments within the agency, including the promotion of Toni Frith to the role of Group Investment Director – Victoria, and the appointment of Catherine Kealy as Senior Client Director, leading Kraft Heinz.

Other recent client wins include General Motors, which extended its existing relationship with Carat, handing the agency all paid media strategy, planning, and buying for the launch of the Cadillac LYRIQ in the Australian and New Zealand markets. Carat is also responsible for all paid media for Chevrolet and Corvette.

Carat Victoria was also recently appointed as the media partner for FunLab, managing all paid media for FunLab brands including Holy Moly, Strike and Archie Brothers.