News Corp Australia has made a significant stride in its coverage of cricket, releasing special editions of The Daily Telegraph, Herald Sun, The Courier-Mail, and The Advertiser. These editions feature an eight-page 'Summer of Cricket' wrap, marking the arrival of the Indian cricket team. Notably, the guide is published in English, Hindi, and Punjabi, a first for the media conglomerate. The trilingual guide has gained traction on social media and made headlines in major daily newspapers across India.

The cricket guide has been well-received by fans in Australia and overseas. This innovative approach to cricket coverage comes as the Indian cricket team embarks on their Australian tour, a highly anticipated event in the cricket calendar. The rivalry between the two cricketing superpowers has been a significant driver of interest in the sport, and this new initiative by News Corp Australia aims to tap into that enthusiasm.

News Sport Executive Editor, Jason Scott, expressed his excitement about the trilingual cricket guide. He said, "This is the first time we have created a cricket guide in three languages so we are thrilled it is being embraced by cricket fans both here at home and abroad. India’s upcoming tour of Australia is going to be unlike any other. The rivalry between these two superpowers has created a new cultural relevance that underpins world cricket. We are delighted that through our 360 degree cricket ecosystem across our brands, we can reach cricket fans at scale and deepen our engagement with a multicultural audience."

In addition to the eight-page wrap, News Corp Australia will publish a 16-page cricket guide in The Daily Telegraph, Herald Sun, The Courier-Mail, and The Advertiser on November 17. This guide will also feature content in Hindi and Punjabi, further catering to the multicultural cricket fanbase.

Throughout the 'Summer of Cricket', News Corp Australia plans to be the home of non-stop cricket content across all its platforms, including digital, print, video, and audio. This move is expected to deepen its engagement with a multicultural audience and provide comprehensive coverage of the sport to cricket enthusiasts.