Enigma is doubling down on its digital acceleration, appointing Ren Frise to spearhead the full-service agency's new digital service offering in the newly created role of Executive Director of Digital, Data and Technology.

Frise, who brings over 19 years of experience in marketing communications and digital transformation projects across various industries, will join the agency's management team. His responsibilities will include leading a team of digital and technology specialists, establishing a centre of digital excellence, mentoring emerging talents, and enhancing Enigma's industry profile.

Under Frise's guidance, Enigma plans to unveil its next-generation digital service offering in July 2024. This new digital offering will focus on five key pillars: Experience, Data & Technology, Performance, Social Media, and Creative Technology and Innovation.

"At Enigma, our strength lies in our diverse group of specialists. Our focus with the new digital, data, and technology offering is to sharpen and connect these skills, driving 'connected creativity' to create outstanding work. Our approach to digital, data and technology is strategically developed, ensuring it makes a tangible difference in our clients' businesses," said Frise. "With a completely revamped tech and tool stack, we're ready to introduce our novel digital product. I'm excited to start working with existing and new clients and help position Enigma as a prominent name in the technology-driven creative and advertising industry in Australia."

Enigma is also developing an AI tool stack that will transform practical insights into strategies for clients. This development is part of the agency's commitment to staying at the forefront of technology and innovation in the advertising industry.

"Ren’s depth of experience and passion as a true digital leader has been invaluable in helping to define our approach forward. Our full service offering needs continued investment and expansion so we can continue to have the depth of talent and the specialist skills needed to tackle clients problems from every angle. We’re excited to see the journey ahead with Ren and the team he is building, and the value it will deliver to our clients," said Enigma Founder, Lisa Sutton Gardner.

Frise's appointment is effective immediately.