Cresco Data, a division of US-based company Pitney Bowes, has teamed up with full-service marketing company Affinity to launch a new e-commerce platform named 'MarketPlace Maximizer'.

The platform, which processes over 200 million events each month, is used by more than 1,700 merchants and boasts a monthly Gross Merchandise Value (GMV) exceeding $60 million.

MarketPlace Maximizer is designed to assist e-commerce businesses in selling their products across more than 130 online marketplaces. It offers a zero-code Software as a Service (SaaS) solution, making it an accessible tool for businesses of all sizes.

Managing Director of Cresco Data, Mark Gray, said: “Affinity immediately grasped our product vision and business objectives. They provided a robust business case that highlighted the global potential of our platform, transitioning us from concept to a world-class, highly polished marketplace SaaS platform.”

Affinity's role in the project was to transform an engineering proof-of-concept into a market-ready SaaS platform. This involved a range of tasks, including naming and identity creation, developing the design system, onboarding flows, product advisement, and strategically building out the feature set.

CEO of Affinity, Luke Brown, said: “Our task was to transform an engineering proof-of-concept into a market-ready SaaS platform. This involved naming and identity creation, developing the design system, onboarding flows, product advisement, and strategically building out the feature set.” He also expressed his excitement about the partnership with Cresco Data, “We’re thrilled to be working closely with Mark and his team to establish a successful go-to-market strategy. Our partnership is focused on achieving critical growth goals for both the immediate and long-term future. The success of this kind of relationship is based on Mark having a clear vision and ambition to grow, which means being open to change and looking at things differently. It’s a joy to truly collaborate on the future success of Cresco Data as a whole business.”

As a growth accelerator, Affinity provides comprehensive services from advisory and discovery through to implementation, enabling businesses to quickly realise their potential. Brown said: “By working as trusted advisors with C-suite decision-makers, we provide comprehensive services from advisory and discovery through to implementation, enabling businesses to quickly realise their potential.”