Peter Charles has been promoted to Managing Director for Seven Network, Victoria, effective immediately.

Charles, who will continue to hold his positions as Victorian Sales Director and Head of National Independent Agencies and Direct, has been with Seven Network since 1999. This year, he celebrated his 25th anniversary with the network.

In addition to his roles at Seven, Charles is also a Board member of Fight MND, a major funder of motor neurone disease research. Seven West Media's Managing Director and CEO, Jeff Howard, lauded Charles' experience, leadership skills, and passion for the company and Melbourne.

"With more than 30 years’ experience in the media industry, Pete is one of the best in the business and a proven builder and leader of teams. His deep passion for Melbourne, Seven and the Team makes him the perfect person to take on this role in one of our most important markets. His drive, enthusiasm, talent and ability to go above and beyond for our partners and our people are unmatched. Congratulations Pete," said Howard.

Charles expressed his pride in taking on the new role and his belief in the power of Seven's content and brand.

"As a proud Melburnian and a true believer in the power of our content and our brand, I’m honoured to take on this new position and the opportunity to represent Seven Melbourne. I love Seven and the role it plays in communities across Australia and Victoria... The evolution of our business continues, and I’m pumped to be part of it," Charles said.