The A-Leagues have announced a multi-year deal with SharkNinja, a global leader in kitchen, beauty and home appliances, to become the new naming rights partner of the women’s A-League.

The partnership will see an increase in the number of free-to-air games on 10 Bold from one to ten, expanding the visibility of the league. SharkNinja will also become a new Major Partner of the Isuzu UTE A-League.

As part of the partnership, SharkNinja will activate their new naming rights through a series of joint initiatives, including the continuation of Dub Zone, a magazine show focusing on the weekly action from the Ninja A-League, and the delivery of a new junior pass which will provide free access to fans under 16 for the first four rounds of the Ninja A-League.

The A-Leagues and Network Ten have teamed up to increase the number of free-to-air games on 10 Bold in the 2024/25 season to at least ten matches. The Ninja A-League 2024/25 season kicks off on the weekend of 1-3 November. The top six sides will qualify for the Ninja A-League 2025 Finals Series, set to kick off on 25-27 April, with the Grand Final scheduled for the weekend of 16-18 May.

Judy Darling, VP Commercial at SharkNinja, expressed her excitement about the partnership, saying, “At Ninja our motto is, You Can Make It. We believe in a world where with the right appliance, cooking doesn’t need mastery - it’s made easy. We’ll be echoing this sentiment - You Can Make It - through our partnership with the A-League. Our mission is to positively impact people’s lives every day in every home around the world. This is exactly what our incredible Australian and Kiwi female footballers do - having become such powerful role models for the young and old alike. We’re excited for this partnership with the APL, the players and broadcast - and the impact we can make together to grow the game.”

Nick Garcia, A-Leagues Commissioner, welcomed SharkNinja as the naming rights partner of the Ninja A-League. “This partnership is another exciting step in the growth of the league, as we increase the investment in the game and expand our partnership group to help us elevate the league. SharkNinja joins the A-Leagues with aligned ambitions; to grow women’s football in Australia and New Zealand, increase the opportunities and pathways for players, and help make the game more visible and accessible for our fans. We can’t wait to see where we take the Ninja A-League Women.”

Liberty will continue as a Major Partner to support the growth of the game. “We want to also take this time to thank Liberty who has been a fantastic partner of the APL and supporter of the women’s game for the last three seasons. Liberty’s work in helping grow the A-League is not done, and they remain an integral Major Partner of the women’s and men’s leagues,” said Garcia.

James Boyle, Liberty Financial Chief Executive Officer, expressed his delight at the continued partnership. “Liberty is delighted to be a major partner across the A-Leagues and welcome a new naming partner for the women’s league. We are proud of the partnership we’ve built since coming on board in 2021 and are excited to continue championing football in Australia and New Zealand.”