Ford launched a new campaign in New Zealand to celebrate the success of Ford's Ranger, the nation's top-selling vehicle for nine consecutive years.

The campaign, dubbed 'Ranger Ranger', was created in partnership with WPP's VML Auckland, with media from GroupM agency Mindshare.

Nodding to the widespread ownership of Ranger vehicles across the country, the work introduces a new road trip game called 'Spot the Ranger'.

"We’re thrilled to be New Zealand's #1 selling vehicle for nine years now. Being the number one choice demonstrates how a focus on product and customers has paid off. With this success on Ranger, we wanted to celebrate with New Zealanders. This campaign does just that," said Marketing Manager Commercial Vehicles at Ford, David Herbert.

The 'Ranger Ranger' campaign is being rolled out across television, along with key digital and social channels.

VML New Zealand Executive Creative Director, Kim Pick, said: "Once you start spotting Rangers on the road, you can’t stop – New Zealand really does drive a Ranger. It was fun heading out on the roads to see all the different Rangers out there, at work and at play, and also fun to create a campaign based on saying the product name as many times as you can."

VML Auckland Managing Partner, James Johnston, said: "A year into a new partnership with the Ford NZ - a road trip we're enjoying immensely. What's not to love about working with an amazing team on an iconic brand."