Global programmatic media partner, MiQ, has expanded its TV Intelligence platform into the Australian market. The platform is designed to address fragmentation across audience viewing, data, and measurement in the TV industry.

MiQ's TV Intelligence is a cross-channel analytics solution that leverages viewership insights from automatic-content recognition (ACR), set-top-box (STB) technology, and regional TV currencies across 11 global data partnerships covering Connected TV (CTV), Linear TV, and YouTube.

MiQ analyses over six trillion TV viewership and content consumption signals per month across a deterministic data footprint of over 90 million TV sets worldwide. The platform combines this data with consumer, behavioural, and purchase data to enable marketers to reach more than 500 million global CTV households.

"With streaming services and consumers leaning into ad-funded models, this has created new opportunities for marketers,” said APAC CEO at MiQ, Jason Scott. “But with 69%+ audience overlap across top streaming apps, it’s no wonder brands are struggling to effectively reach their target audiences. MiQ Advanced TV solution, powered by TV Intelligence, solves the TV industry’s biggest challenge of fragmentation across audience viewing, data, and measurement.”

TV Intelligence allows advertisers to drive incremental reach, discover new audiences, and develop competitive conquesting strategies via a holistic view of TV consumption. The platform is also available in the US, UK, and Canada, with more markets to follow this year.

“MiQ TV Intelligence is the only global analytics platform that gives marketers a complete view of their investment across streaming, linear, and YouTube,” said Global CEO and co-founder of MiQ, Gurman Hundal. “We're excited to expand these capabilities across key markets, provide actionable insights that give marketers the confidence to run efficient campaigns across all forms of premium video, power stronger performance outcomes from a single platform, and further cement our position as the premier partner for Advanced TV."

Headquartered in London, MiQ operates globally from 18 offices located across North America, Europe, and APAC.