Thirsty Camel, the independent retail brand known as the 'loveable maverick' of the liquor world, is set to open Melbourne's first-ever drive-thru tattoo parlour.

The unique activation, which is being launched in celebration of the AFL footy finals, will offer 18 footy-themed tattoos and one exclusive Thirsty Camel tattoo, free of charge for one day only.

The tattoo parlour will be located at Thirsty Camel Grandview Hotel in Melbourne’s North. The footy finals drive-thru tattoos will be redeemable for any purchase over $20. Customers who choose to get the Thirsty Camel tattoo will receive other Thirsty Camel branded merchandise.

“Melbourne is the heart and soul of footy and the energy and excitement around the AFL Finals here is unmatched,” said Lisa O’Donovan, National Marketing Manager Thirsty Camel. “We’re all about having fun here at Thirsty Camel, so when our storytelling agency, Enthral, came to us with this out of the box idea, we couldn’t say no; really excited to bring this concept to life."

Thirsty Camel, launched nearly 15 years ago, has over 350 locations around Australia.