QMS Media has announced Michael Whiteside as the digital outdoor media company's new National Sales Director - Advanced Trading. Effective from 7 October, Whiteside will be based in Melbourne and report to QMS Chief Revenue Officer, Alex Kerley.

Whiteside's role will involve leading QMS' programmatic offering across Australia, coordinating across the business to deliver integrated solutions across all major demand side platforms and data providers.

Whiteside brings a wealth of experience to his new role at QMS. He previously worked at Kinesso (part of IPG) as Chief Media Actions Officer, leading teams across digital, tech and data services. Prior to Kinesso, Whiteside held senior positions at RadiuMOne, Amobee/Adconion and Yahoo, where he focused on scaling digital business and developing integrated teams.

"I'm very happy to welcome Michael to the QMS team. He is one of the best in the business and a proven business leader, experienced in developing high-functioning teams and sustained outcomes for clients. With almost two decades of publisher, adtech and agency experience, he has a proven track record of helping businesses and brands grow," said Kerley.

Tim Murphy, QMS Chief Sales Officer, also expressed his confidence in Whiteside's appointment, stating, "Michael's appointment reinforces our commitment to, and leadership in, programmatic digital out of home [DOOH], which is a key part of our total DOOH offering to continue delivering great results for our clients."

Whiteside himself is enthusiastic about the opportunities that lie ahead. "From a holistic agency perspective, it's clear to see the impact DOOH has on media outcomes, making the decision to help shape the out-of-home evolution at QMS an obvious choice. In an increasingly converged trading world, DOOH provides the opportunity to connect brand establishment strategies all the way through to performance tactics. With the advancements to trading capabilities that programmatic allows, QMS will offer further optionality for brands to unlock out of the ordinary results across a distinctive asset portfolio. I can't wait to support the new QMS sales function together with Tim and Alex and alongside David Pullinger, Olivia Gotch and Sean Rigby, and help push the boundaries while adding versatility to DOOH trading," he said.