Veridooh has entered a global partnership with Hivestack by Perion, enabling media buyers using Hivestack's demand-side-platform (DSP) to access Veridooh's independent verification technology for out-of-home (OOH) campaigns.

The Veridooh platform independently collects all data required to verify OOH campaigns in close to real-time, providing more than 400 metrics on campaign delivery in one easy-to-use platform.

The partnership responds to demand from agencies and advertisers for independent verification to provide greater confidence and transparency in their OOH investment. According to a 2024 WARC Survey, 32% of advertisers globally have now bought DOOH programmatically, leading to an increased demand for independent verification as the minimum standard.

"Bringing together Hivestack by Perion’s programmatic DOOH tech stack and Veridooh’s world-leading independent verification platform is a watershed moment for OOH. Independent verification creates advertiser certainty that campaigns are delivered as planned, which is absolutely essential for highly dynamic media buys," said Veridooh co-founder, Mo Moubayed. "Bringing the two together will increase confidence in the medium, in turn generating greater investment into programmatic DOOH. We couldn’t be more excited to partner with Hivestack to roll this out globally."

"Hivestack by Perion is dedicated to enhancing the value of OOH advertising, and we’re always looking for new paths to achieve this. Partnering with Veridooh to provide its independent verification means that advertisers can be certain their OOH ads have been delivered as planned and paid for, giving them a better understanding of the value their investment is delivering. This added transparency makes programmatic DOOH a much more attractive buy for brands and agencies," said Hivestack Chief Product Officer, Dara Pourafzal.