Independent growth agency, Claxon, has been appointed as the media and creative agency of record for UK-based health and wellness brand, Phizz.

The agency's immediate task is to build a robust omni-channel media strategy for the UK market, as part of Phizz's ambitious growth strategy. A key component of this strategy will be Claxon's use of creative AI, which they believe will be integral to driving sustainable growth and success for Phizz.

Claxon's recently appointed Head of Growth, Brian Collins, said the agency's mission is to empower brands to thrive in the digital age by providing strategic insights and creative solutions. "We're delighted to add one of the UK's fastest growing wellbeing brands to our roster and honoured to spearhead the brand's transformative omni-channel strategy. The partnership presents an exciting opportunity for Claxon to showcase its capabilities in strategy, media and creativity, underpinned by AI, and we're committed to helping the brand engage more customers and reach its market expansion goals."

Collins said "harnessing the power of AI and creativity to create impactful media campaigns across all brand touchpoints, driving engagement and fostering brand loyalty" was central to the agency's approach.

"When we noticed Claxon's creative AI work in market, we knew they would be an excellent brand partner to elevate our presence and match our brand's ambitions. We're excited about the possibilities ahead and launching the first campaign to market under Claxon's watch," said Head of Marketing at Phizz, Olivia Morrison.

This partnership is the latest of multiple UK client wins for Claxon in 2024, including the media account for leading cosmetic clinics brand, Sisu Clinics. Claxon's expansion into the UK market is planned for later this year.