Independent media agency This is Flow has appointed AFFINITY's Sue Cant as its new head of investment, charged with leading the agency's investment endeavours and enhancing effectiveness across all client initiatives.

Cant brings over 21 years of experience in the media industry, most recently have spent two and a half years as AFFINITY's Head of Media. She has previously held roles as Head of Investment at Dentsu X and Client/Investment Lead at Carat for nearly seven years, and has also spent time at Amplifi ANZ and MediaCom Australia.

"I couldn’t be happier to welcome Sue to the agency. Her passion, skill and perspective are a stand-out in the industry, and with such a strong alignment on values and vision, it was a no brainer to bring her into the Flow family," said Jimmy Hyett, Founder and CEO of Flow.

Cant joins This is Flow’s Leadership Team, and will focus on elevating media relationships across all channels and innovating the processes around planning and buying.

"I’m delighted to be a part of the Flow family! From day one, I’ve witnessed the team’s unwavering passion, dedication, and their profound positive impact on the clients," said Cant. "One of the key reasons I was drawn to Flow is its remarkable growth under Jimmy and the team’s leadership. However, what truly sets Flow apart is its relentless drive to keep pushing boundaries and evolving. This forward momentum fills me with excitement not just for present achievements, but also for the future direction of the agency."