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Posted 10/09/2024 8:47am

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New faces at Hatched,
Growth sprouts from seeds well-matched,
Client needs are snatched.

In partnership with
Salesforce

Hatched nabs new client partners from Initiative and Spark Foundry

Independent media agency Hatched has appointed two new Client Partners to its team, with Initiative's Juliana Yeoh and Spark Foundry's Emily Hall joining the agency as part of its ongoing expansion.

Yeoh spent six years at IPG Mediabrands' Initiative, most recently as Group Business Director, and has also held roles at Carat and Starcom.

Hall was previously Group Client Partner at Publicis Groupe media agency, Spark Foundry, following four years at the London office of the business and seven years at Initiative.

"We couldn’t be prouder to have Jules and Emily join the Hatched family. They are both fantastic people who also happen to be exceptionally good at what they do. They bring with them exceptional mentoring and leadership skills the team will benefit from as well as offering our clients outstanding account management and strategic planning expertise. They have slotted right in and already made themselves at home," said COO of Hatched, Adrian Roeling.

"I’m thrilled to join Hatched. The people and the agency’s compelling vision drew me in, along with the exciting client opportunities. I look forward to collaborating to transform that vision into reality as I lead both my team and clients to success," said Yeoh.

"Working for an agency that aligns with my values and career goals is very important to me and Hatched’s people-first approach does exactly that. I’m keen to contribute to a dynamic team and advance my career in a supportive, forward-thinking environment," said Hall.

In addition to Yeoh and Hall, Hatched has also expanded its teams in Sydney and Melbourne. Steph Kepper has joined as Performance Manager and Rose Feutrill as Senior Client Solutions Manager in Melbourne, while Yasemin Akpinar has come on board as Account Manager in Sydney.

The expanded team comes as Hatched experiences a period of organic growth, with new client appointments including Bapcor and GPT Group. The agency has also recently taken on media duties for the Royal Australian College of General Practitioners (RACGP), Nimble and Zellar. In June, Hatched was reappointed by Bapcor as its media agency of record.

Hatched now has a team of 75 people and a diverse client roster that includes Forty Winks, Who Gives a Crap, Brown Family Wine Group, Reece, Open Universities Australia, AIA Insurance, Bapcor, Kennards Hire, Vision Super, Moose Toys, CPA Australia, Dairy Australia, and Mirvac.

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