Maven PR has secured the public relations account for Crohn's and Colitis Australia (CCA), a non-profit organisation providing support and resources for individuals affected by Crohn's disease and ulcerative colitis.

These lifelong gastrointestinal disorders, with no known cure, impact children, adolescents, and adults alike. CCA's mission is to improve the quality of life for those living with these conditions by fostering a supportive community, promoting research, and raising public awareness.

Maven PR will work with CCA to spotlight research innovations and fundraising initiatives. The agency will utilise media relations and influencer marketing to amplify CCA's mission. Maven PR will also lead creative campaigns, leveraging brand partnerships to generate newsworthy stories and drive fundraising efforts.

"We are delighted to partner with Maven PR and are confident that their expertise and dedication will significantly enhance our advocacy and awareness efforts. With Sophie Muir's personal connection to Crohn's disease, we believe this collaboration will bring a unique and heartfelt perspective to our mission, helping us reach and support even more individuals affected by IBD," said Leanne Raven, CEO of Crohn's and Colitis Australia.

Sophie Muir, founder and director of Maven PR, has a personal connection to Crohn's disease and said securing the PR account for Crohn's and Colitis Australia is profoundly significant to her.

"This partnership is more than just a professional achievement; it's a deeply personal mission to amplify the voices of those affected by IBD, which is an incurable illness that over 100,000 Australians suffer from," she said. "Our goal is to drive greater awareness and support for the IBD community. I am honoured to contribute my expertise and passion to an organisation that tirelessly works to improve the lives of individuals living with these challenging conditions."