Digital out-of-home and electric vehicle (EV) charging network, JOLT, has utilised its first-party data to highlight a 'profoundly conscious' consumer concerned with climate change and looking for brands to up their sustainability game.

The data, gathered from JOLT's active, opt-in EV charging community, aimed to offer a unique perspective on consumer trends, behaviours, and opinions. It revealed 90% of people believe it's important for brands to improve their sustainability practices. The data also highlighted the rise of the 'profoundly conscious' consumer, with 82% expressing deep concern about the impact of climate change on the environment.

JOLT's customer data further provides insights into media consumption habits. A significant 93% of JOLT customers subscribe to video streaming content, with 69% using Netflix. Interestingly, a third of these customers are likely to switch providers in the next six months.

JOLT's audience is positioned as of high-value, with 35% earning over $150,000 per annum. More than half (57.1%) are professionals, managers, or business owners, and 73.6% are aged between 25 and 54.

“JOLT’s access to first-party data is unparalleled in the Australian out-of-home industry, making advertising with JOLT an even more attractive proposition for brands," claimed JOLT’s Head of Sales and Platforms, Michael Selden. "The data is providing integral insights into JOLT customers and their habits, motivations and sensibilities. These insights provide a critical perspective into customer engagement, awareness and spending behaviours.

"For brands, this data is pivotal to inform and tailor recommendations to deliver upon their strategies and objectives. These insights around environmental sustainability directly align with JOLT’s mission to accelerate the transition to zero emissions through our free, fast and clean charging, making it easier for cities, brand partners and consumers to embrace green practices.”