Australian burger brand, Grill’d, has chosen global digital agency DEPT to create its digital experiences.

The partnership was formed following a multi-agency pitch, with DEPT set to serve as an extension of Grill’d’s internal product, tech, and creative teams.

The collaboration has already seen the launch of Grill’d’s new iOS/Android app. The app has undergone a complete transformation, focusing on enhancing user experience and efficiency. New functionalities include revamped ordering for speed and convenience, easier access to benefits in the improved loyalty program 'Relish', and integration of the community program 'Local Matters'.

The back-end architecture of the app was re-engineered to eliminate redundant information handling, simplify the sign-up process, and facilitate effortless selection of preferred burger combinations for the 'Favourites' section. DEPT has also redesigned the Grill’d website, allowing customers to order favourites, cater parties, and donate to local matters all in one place.

“We were impressed with DEPT’s deep understanding of our business and the high quality of solutions. Their experience in QSR and eCommerce was especially relevant for us, and we look forward to working with them to elevate Grill’d to the next level of growth”, Head of Digital and Relish at Grill’d, Anna Pearce, said.

Partner and VP of Growth from DEPT, Evan Davey, said it had admired Grill’d’s impact-driven business for a while and was thrilled about this partnership.

"We’re ready to push the Aussie burger market to the next level with a compelling, holistic digital solution for Grill’d that continues to engage their customers and impact the bottom line“.

DEPT has experienced significant growth in Australia over the last 12 months, adding several new clients including Pit Viper and Grill’d. The digital agency has offices in Sydney and Melbourne and a staff of over 150.