The World Advertising Research Center (WARC) has revealed its jury lineup for the Asia Pacific Awards 2024, boasting representation from high-profile brands such as ANZ Bank, Google, Lenovo, Livspace, and MYOB, as well as leading agencies across the region.

The awards aim to celebrate marketing campaigns that demonstrate strategic brilliance and effective impact.

The jury will be divided into categories including Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth, Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data, and a new category, Strategic Thinking.

The jury chairs for each category include industry heavyweights such as Dean Chadwick, MYOB Australia CMO; Sindhuja Rai from Wavemaker CEO APAC; Astrid Burgess, CMO ANZ Bank; Kimberlee Wells, CEO of TBWA Australia; and Bhaskar Choudhuri, Lenovo CMO APAC. These professionals will guide the awarding of Gold, Silver, and Bronze accolades across the 12 categories, using the frameworks of the WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders.

The jury chairs of all the regional awards will form a 'super jury' to award the Grands Prix, selected from all the regional Golds. The juries award Gold, Silver and Bronze accolades across the 12 categories. They will be guided by the frameworks of the WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders.

"To judge the very best strategic and effective marketing campaigns in Asia-Pacific, we have convened a stellar group of extremely knowledgeable and highly respected professionals from across the region to bring expertise and cultural insight to the judging process," Awards Lead at WARC, John Bizzell, said.

The full list of judges is as follows:

Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth categories * Dean Chadwick, Chief Marketing Officer, MYOB, Australia - jury chair * Astrud Burgess, Chief Marketing Officer, ANZ Bank, New Zealand * Gary Chi, CEO, Dentsu Creative, Taiwan * Gautam Ramdurai, Group Marketing Manager, Ads Marketing, Google, APAC and Advisor-in-Chief, Snowbird, Singapore * Joy Santos, Chief Strategy Officer, Leo Burnett Manila, Philippines * Kimberlee Wells, CEO, TBWA, Australia * Rui Nago, Chief Strategy Officer, Grey, Japan * Suzzane Zhang, VP, McCann Worldgroup Advisory, APAC & Head of Strategy, McCann Worldgroup China, Mainland China * Thien Thanh Nguyen, CEO, Edelman, Vietnam & Thailand

Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data categories * Sindhuja Rai, CEO, Wavemaker, APAC - jury chair * Arindam Bhattacharyya, Chief Strategy Officer, Dentsu, Indonesia * Arsalan Mohsin, Chief Marketing Officer, One Group, Pakistan * Connie Chan, CEO, OMD, Mainland China * Ines Cha, Head of Creators & Media Co Partnerships, YouTube Japan, Google Inc., Japan * Joshua Lee, National Head of Digital & Data, Zenith Media, Australia * Kartikeya Bhandari, Chief Marketing Officer, Livspace, India * Sharon Soh, Chief Planning & Audience Officer, UM, APAC

Strategic Thinking category (new) * Bhaskar Choudhuri, Chief Marketing Officer, Lenovo, APAC - jury chair * Cleef Chong, Global Planning Director, MullenLowe, Global * David McIndoe, Chief Strategy Officer, Saatchi & Saatchi, New Zealand * Hun Choi, Executive Vice President, Solution Division, Cheil Worldwide, South Korea * Jaslin Goh, Chief Marketing Officer, PayMe by HSBC, Hong Kong SAR * Nomfundo Msomi, Executive Strategy Director, CHEP Network, Australia * Reiko Ogata, Chief Branding Director, Dentsu Inc., Japan * Susie Xu, Head of Brand Strategy, Ogilvy, Mainland China

The entry deadline for the WARC Awards 2024 is 6 February 2024. APAC and other regional winners will be announced on 20-25 May 2024, and Global Grand Prix winners announcements will occur during Cannes Lions Week 2024.