SOTI, a global provider of business mobility solutions, has released a report outlining five key trends predicted to impact Australian e-commerce and logistics in 2025. The report is based on recent research conducted by SOTI, and it provides some insightful findings that could shape the future of the industry.

According to the report, 44% of Australian consumers would abandon a purchase if delivery took longer than two days. This finding underscores the growing consumer expectation for rapid service in the e-commerce sector. Michael Dyson, VP of Sales & Marketing, APAC at SOTI, commented on this trend, saying, “As consumers become increasingly accustomed to rapid service, e-commerce companies face greater pressure to match that speed across every interaction.”

Data security is another major concern for consumers, with 42% of shoppers expressing concern over personal data security in retail transactions. Dyson noted, “Customer data security is becoming a primary concern for both retailers and consumers,” indicating a growing need for robust security measures in the e-commerce sector.

The report also found that 77% of consumers want real-time updates on their order status. This reflects the increasing demand for transparency in the e-commerce journey. Dyson explained, “Consumers have finite patience. They expect to see the journey of their order unfold in real time, from checkout to doorstep.”

In terms of logistics, the report revealed that e-commerce workers lose up to 16 hours monthly due to mobile device issues. Furthermore, 22% of drivers reported feeling pressure to 'catch up' after tech delays. Dyson commented on this issue, stating, “For e-commerce, tech disruptions often mean missed deadlines, stressed staff and unhappy customers,” and added, “Our findings highlight a concerning reality—drivers face pressure to ‘catch up’ on tech delays, which can put them in difficult situations on the road.”