Rest Super has joined forces with independent creative agency Reunion with an ambition to simplify and enhance the superannuation experience for Rest's nearly two million members.

The partnership with Reunion is part of the next phase of Rest's brand and member experience strategy, which aims to help members better understand and engage with their super. Reunion's appointment followed a competitive tender process.

"As a super fund representing one in seven working Australians, and more than a million members under the age of 30, we want all our member experiences to be easy to understand and access," Rest General Manager, Brand and Member Experience, Andrew Ford, said.

Ford added that when members are fully engaged in their super, they're more likely to have a better retirement outcome. The agency's data-led and member-centric approach is an asset to the collaboration, he continued.

"Reunion shares Rest's commitment to simplicity, innovation and member empowerment," Ford said. "The Reunion team brings a fresh perspective to strategy, creativity and experience that we believe will be an asset as we continue to focus on helping our members make the most of their super at every stage of their journey with us."

Co-CEO and Founder at Reunion Agency, Justin Hind, highlighted the agency's expertise in crafting brand narratives, a skill set that will be leveraged in this collaboration.

"We are honoured to join forces with Rest to bring cohesion and synergy to the various facets of its brand and member experience strategy," he said.

Rest Super, established in 1988, boasts more than a million members under the age of 30. As of 30 June 2023, the fund had more than 1.96 million members and around $75 billion in funds under management.