In a bid to showcase the artificial intelligence (AI) capabilities of the Google Pixel 8 Pro, the tech giant and creative agency, 72andSunny has debuted a new campaign.

The campaign features a series of films directed by Dave Wood from Good Oil and aims to highlight how the device's AI can enhance everyday situations.

Genevieve Hoey, Creative Lead at 72andSunny A/NZ, stated the campaign's objective is to demonstrate how Google AI can be a game-changer in small, everyday situations.

Julia Davis, Director of Devices & Services Marketing at Google AUNZ, said the Google Pixel 8 Pro allows Australians to experience Google's latest AI advancements.

"The Google Pixel 8 Pro offers fresh innovation and allows Australians to experience Google's latest AI advancements," Davis said.

The campaign will be broadcast across Online Video, TV and BVOD, and will be bolstered by a wider integrated marketing campaign spanning OOH, digital and social platforms.

This campaign follows in the footsteps of 72andSunny's previous work for the Pixel 7 launch.

The campaign was brought to life through the collaboration of PHD Australia and Media Futures Group / EssenceMediacom, Good Oil Films, The Editors, White Chocolate, Otis, and Charmed I’m Sure. Two of the campaign films, titled 'Beach 30' and 'New Home 30', are set to be the highlights of the campaign.

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