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Posted 06/09/2024 9:46am

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Inclusion on screen,
Paralympics lead the way,
Nine's broadcast shines bright.

In partnership with
Salesforce

Nine's Paralympics broadcast achieves 'Inclusively Made' certification

Nine's broadcast of the Paris 2024 Paralympic Games has been certified as 'Inclusively Made' by the global standard for inclusion in film, TV, and advertising. This certification signifies that the on-air broadcast and behind-the-scenes teams meet key inclusive criteria for people with disability.

The Paralympics has reached more than 8.7 million Australians across the 9 Network and 9Now. Accessible set-ups have been built across Nine's North Sydney headquarters in commentary booths and workspaces. Nine's broadcast has also engaged not-for-profit organisation Bus Stop Films to provide staff for post-production roles.

The past eight days of competition have made household names out of para-athletes including Alexa Leary, Lauren Parker, Grant 'Scooter' Patterson, Vanessa Low, The Steelers and many more. Nine's coverage of the Paralympic Games is the most prominent ever screened with live and free coverage across one curated linear offering on Channel 9 and 9Gem as well as up to 20 streams on 9Now.

CEO of Bus Stop Films, Tracey Corbin-Matchett OAM, said: "As Australia's only disability employment service supporting the screen and media sector, Bus Stop Employment is thrilled to see our members gain meaningful employment on the Paralympics broadcast. Every job builds skills and networks to unlock the next opportunity. Together with Nine and Inclusively Made, we're making history and changing lives."

Nine’s Chief Marketing Officer, Liana Dubois, said: "At Nine, we believe that inclusive storytelling empowers and enriches communities. We are proud to have made progress and have our Paralympic coverage accredited as Inclusively Made for the first time. We are committed to a future where our content is accessible, inclusive, and representative of all audiences. There is more work to do and we look forward to applying the learnings of our Paralympic coverage into the future."

CEO of Inclusively Made, Paul Nunnari PLY, said: "I’m incredibly proud to see Nine’s Paralympics broadcast certified Inclusively Made. It’s vital that the content we see authentically reflects everyone across our community. Nine’s commitment to extend disability representation to on screen roles and across every part of the production process (behind the camera) is unprecedented and sets a new benchmark in disability representation. Nothing about us, without us! — it's so great to see this perspective reflected on our screens for the biggest sporting event of the year!"

Nine’s Director of People and Culture, Vanessa Morley, said: "We're so proud of the team for achieving this milestone. Inclusively Made is a key partnership for Nine in our Diversity & Inclusion work, and we look forward to our future productions working towards the same goal with the example set by our Paralympics coverage."

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