Creative communications agency alt/shift/ has been appointed by Camplify, Australia's peer-to-peer caravan and campervan rental platform. The appointment follows a competitive pitch and will see alt/shift/ working as Camplify's retained agency of record to increase local brand awareness and engagement.

Camplify connects caravan, campervan and motorhome owners with those seeking adventure. The agency will implement a comprehensive communications strategy promoting Camplify's product offerings.

"Partnering with alt/shift/ marks an exciting chapter for Camplify in Australia. Their innovative approach and dedication to storytelling aligns closely to our mission of providing Australians with a cost effective way to travel,” said Alastair McCausland, Chief Marketing Officer of Camplify.

Alt/shift/ has a proven track record in the industry, having previously won the 2024 Mumbrella PR Agency of the Year and the 2024 CommsCon Large PR Agency of the Year. The agency's other clients include Simplot, Officeworks, Therabody, Air New Zealand, Cadbury and Tinder.

Sam Vassos, Melbourne Managing Director at alt/shift/, expressed enthusiasm about the new partnership. “We're thrilled by the opportunity to strengthen the Camplify brand within Australia. We are committed to delivering insightful and impactful communications that will underscore Camplify’s leadership and innovation in the travel industry,” Vassos said.