The University of New South Wales (UNSW) has unveiled a new brand platform, 'Progress for All', showcasing how different disciplines at the university come together to make a difference in the world, with a focus on sustainability, health care, and Indigenous equality.

The platform, created by Howatson+Company, is built on the concept of 'Collective Progress', driven by hearts (pursuing a just future), hands (delivering practical and entrepreneurial solutions), and minds (technical minds pushing boundaries).

The platform was developed through an extensive evidence-based and collaborative approach to clarify what is central to the University and the impact it has in the world.

In addition to creative, Howatson+Company has been working with UNSW on media strategy and trading with a remit across Australia and Asia Pacific. A full funnel media strategy was developed to effectively prime potential students, whether they are finishing school or exploring postgraduate studies, and to choose UNSW. Through a data-led lower funnel strategy, the approach allowed UNSW to overdeliver against targets across domestic and international student cohorts in 2023.

Two 45” films titled 'Equal Opportunity' and 'Healthcare For All' have been released as part of the campaign.

Executive Director Marketing & Digital Experience, Sofia Lloyd-Jones, said: "Progress for all is bigger than a recruitment idea, it’s a holistic expression of the culture and ambition that runs deeply through the diversity of influence UNSW."