Pivotus has become the first independent media agency in Australia to partner with Scope3, a company dedicated to decarbonising media and advertising.

This partnership will allow Pivotus to utilise Scope3's Collaborative Sustainability Platform (CSP), including its new Media Reporting product, to measure and report advertising emissions for its clients.

The University of Tasmania, known for its commitment to sustainability, is the agency's first client to benefit from this partnership.

Marketing Director at the University of Tasmania, Courtney Geritz, reported immediate results from the partnership. "Leveraging Scope3 products enable our team to live the values of our brand. As the world's leading university for climate action for three years in a row, it's an incredible opportunity to contribute to our climate goals by driving carbon reduction of our digital campaigns while simultaneously strengthening the performance of them."

Founder and CEO at Pivotus, Michael Petersen, said the Scope3 offering was a perfect fit to support the University of Tasmania's sustainability requirements and improve campaign results. "The deployment has been a dream. We are now looking to next steps and will activate Scope3 across our entire Pivotus digital buying process to ensure accountability across all our campaigns."

Scope3 Head of ANZ, Joanna Georges, said: "Our CSP makes carbon emissions data for advertising visible to anyone in the industry, and media buyers, whether they're a brand marketer or agency representative - regardless of size, region, or other qualifiers - who use Media Reporting in the CSP can instantly understand opportunities to do better for both media performance and the environment."