Australian independent marketing consultancy, Mindbox, has been appointed to support the growth of BBC Studios Asia's branded services and content across the region.

Starting from April, Mindbox will be tasked with analysing and leveraging key behavioural insights to drive customer acquisition, diversified viewership, and retention across BBC Studios Asia's Pay TV and OTT services.

Founded in 2000, Mindbox operates with a 100% transparent fee model, technology agnostic approach, and a people-as-a-service model. The consultancy aims to optimise the consumer journey from launch strategy through to retention and lifetime value management.

BBC Studios is a commercial subsidiary of the BBC Group which produces, invests in, and distributes content globally, operates channels and streaming platforms in the UK and across the world, and manages a brands and licensing operation.

Mindbox Founder and CEO, Nic Halley, said the agency's people-as-a-service model align with the specific technology, data management and activation expertise BBC Studios required to operate across very diverse markets.

"There's an exciting opportunity for further growth across content, distribution and licensing services and we're thrilled to be able to work in tandem with the team to help them open new channels and better understand consumers preferences and behaviours. We're really looking forward to growing our partnership with the BBC Studios Asia team."