REA Group's realestate.com.au has unveiled the latest iteration of its 'Keep Moving' campaign, partnering with JCDecaux, Kaimera, and 72andSunny to roll out immersive OOH executions.

The OOH campaign features a special build with a couch and interactive screen at a Bondi bus stop, with a similar special build planned for Fitzroy in Melbourne later this month. It also appears in major stairwells at Southern Cross Station in Melbourne and Central Station in Sydney.

"In line with the launch of our ‘Keep Moving’ campaign, realestate.com.au hit an all-time high audience of 11.58 million people in July and a record unique audience lead over our nearest competitor of 5.08 million people. We’re thrilled to now be bringing these innovative outdoor executions into the campaign, to provide consumers with an engaging brand experience and encourage them to ‘keep moving’ into the spring property season," said REA Group General Manager Audience and Marketing, Sarah Myers.

The campaign was initially launched in late July, coinciding with the Paris Olympics. The OOH campaign is expected to continue driving audience growth as the property market enters the peak spring selling season.

"With this campaign, realestate.com.au is reinforcing its role as a trusted property companion for Australians. Through tailoring creatives by city and expanding the format across station dominations and special builds, we’re making sure realestate.com.au stays top of mind and part of the conversation when people think about property. The special build at Bondi goes a step further. A custom-built lounge brings the comfort of home to life while people explore local listings," said JCDecaux Sales Director NSW, Morgan Hannaford.

REA Group, the parent company of realestate.com.au, is a News Corp-controlled multinational digital advertising business specialising in property.