Messaging technology company, Kudosity, has announced the appointment of Mitch Powell as its Director for Asia, effective from 26 August 2024. This move coincides with the global launch of a unified Kudosity platform, featuring significant upgrades to its user interface and user experience.

Powell brings extensive experience in commercial, sales, technology, and business growth, with a proven track record in the messaging industry across Australia, New Zealand, and Asia. He has held leadership roles at Dialogue and co-founded a startup in the energy technology space. Powell will work closely with Kudosity's CEO, Alex Macpherson, and oversee the Burst SMS Wholesale and Kudosity operations in Asia from a Singapore base.

"Kudosity is thrilled to have Mitch join the team, leading its Asia operations from Singapore. His experience and expertise in both the ANZ and Asia markets will be invaluable as Kudosity accelerates its growth in the region. Mitch's appointment reinforces Kudosity's commitment to expanding its presence in Asia and providing top-tier services to businesses in this key market." said Macpherson.

The appointment and relocation to Singapore establishes Kudosity's presence in the Singapore market and is a key milestone in its expansion across Asia. Kudosity plans to further expand its operations across Asia as its Singapore operations grow.

"I am excited to join Kudosity at such a promising time, both for the company and the region. With many players consolidating operations and reducing local footprints, there is a significant opportunity for Kudosity to step up and fill the gap to provide enhanced services in a region that continues to demand innovative messaging solutions. I look forward to working with the team to further expand Kudosity's operations across Asia and bring even greater value to our customers," said Powell.

The new Kudosity platform introduces a refreshed design and an intuitive navigation system, resulting from considerable investment in Kudosity's architecture. The Kudosity platform is now available across Hong Kong, the Philippines, and Singapore, with worldwide availability during September.