Seven West Media has appointed Jordan King as its new Digital Sales Strategy Director, effective from 4 November. King will report directly to Gereurd Roberts, Group Managing Director of Seven Digital.

In his new role, King will work closely with Seven's sales and digital business leadership to define its future-focused go-to-market strategy, product portfolio, programmatic approach, and tech stack.

King brings a wealth of experience to the role, having previously worked at Nine Network as Director of Programmatic and Digital Sales for three years. His past roles at Nine also include Director of Audience and Automation and Head of Audience and Automation. King has held senior roles at Unruly and News Corp Australia and is a member of IAB Australia's Executive Technology Council.

"We couldn't be more excited to welcome Jordan to the team. He is widely regarded as one of the best digital sales talents in the country and will play a leading role as we accelerate Seven's digital growth and ambitions. With the onboarding of both cricket and AFL digital rights later this year, alongside our unbeatable slate of premium on-demand content, it is the perfect time to bring Jordan on board. 7plus is primed to deliver high-value audiences at scale, and Jordan will work to ensure that equals efficient and effective results for our partners," said Gereurd Roberts.

Seven West Media is set to onboard cricket and AFL digital rights later this year, expanding its slate of premium on-demand content. The 7plus platform is expected to deliver high-value audiences at scale.

"I'm tremendously excited to be joining Seven as it continues to transition and evolve into a media business of the future. Seven is bolstering its impressive BVOD footprint and expanding its live streaming credentials with the introduction of the cricket and AFL digital rights. It is uniquely placed to capture audiences at scale in the Australian market. I couldn't be prouder of my time at Nine and thank the individuals and organisation for seven fulfilling years. I'm energised at the opportunities emerging at Seven and across BVOD with the launch of VOZ Streaming and can't wait to get started," said Jordan King.