Think HQ has unveiled a new strategic positioning and refreshed visual identity that brings the purpose of the agency and its multicultural communications arm, CultureVerse, to the forefront.

'The Positive Change Agency' positioning was designed and implemented the full-service agency's in-house creative, design, production, and technology teams.

"Over the last 13 years, we’ve been relentlessly committed to inclusive communications that create positive outcomes for people, places, and the planet. This refresh tells our story and shows our dedication to actively listening and involving community in all of our work," said Founder and Managing Director of Think HQ, Jen Sharpe.

The new positioning represents the agency's commitment to projects that lead to positive social impact.

"This is a significant step change for the agency as we enter our next phase—it perfectly captures Think HQ and CultureVerse and reflects our dynamic, diverse, and authentic people who are the driving force of everything we do," Sharpe said.

The agency has also opened a second site at its South Melbourne headquarters, a purpose-built creative space for teams and clients. Think HQ has grown to nearly 100 team members across its Melbourne and Sydney offices since its inception in 2010.

"The refreshed Think HQ and CultureVerse brands reflect our unwavering vision of delivering communications that support the change needed to create a more equitable, healthy, and sustainable future for everybody," said Think HQ Chief Creative Officer, Andy Lima.

Lima said that as the parent brand of CultureVerse, "Think HQ is constantly evolving and adapting to meet the challenges of our changing world".

"Our brand architecture reflects that. While both brands share a common purpose and values, CultureVerse offers unique aspects, including its community engagement approach and leading reputation in the multicultural sector."