LiSTNR, the sales representation podcast network arm of SCA, has expanded its portfolio with the addition of the 'New Heights' podcast via the show's new deal with Wondery. LiSTNR has exclusive sales representation partnership in Australia for all Wondery titles.

Hosted by Travis Kelce, star of Kansas City Chiefs and boyfriend of Taylor Swift, and his brother Jason Kelce, former center of the Philadelphia Eagles, the show offers insights and unique perspectives on trending NFL news and sports headlines, and also features stories about the hosts' off-field interests and special guests.

The third season of 'New Heights' is set to kick off in time for the new NFL season, and LiSTNR's Australian ad-sales rights with the podcast will also include the show's back catalogue.

LiSTNR has more than 2 million signed-up listeners and partnerships with some of the world's biggest publishers. The company's AdTech Hub provides clients with innovative and targeted audience capabilities.

“With more than 2 million signed-up listeners^^, sales and content partnerships with some of the world’s biggest publishers, and our advanced AdTech Hub, LiSTNR provides our clients new innovative and targeted audience capabilities, setting us apart as one of the most experienced, data-led and privacy compliant digital audio companies in Australia,” said Executive Head of LiSTNR Podcasts, Grant Tothill.

LiSTNR's partnership with Wondery has flourished since it became the exclusive Australian sales representative in 2022. In July 2024, LiSTNR represented the sales of 59 titles in the Australian Podcast Ranker Top 200 Podcasts, 55% more than its closest competitor. The company's FY24 full-year results show that it achieved underlying EBITDA profitability in the fourth quarter of FY24 and a 42% increase of annual digital revenue on FY23. Digital revenue in H2 FY24 was up 57% on H2 FY23.

“The best-in-class LiSTNR AdTech Hub has been a genuine game-changer for the Australian digital audio industry, business owners, marketers and media agencies, offering an irresistible audience-focused proposition with proven results,” Tothill said.