DDB Melbourne has been appointed as the lead creative agency for ACCIONA Energía Australia, following a non-traditional selection process that involved iterative and collaborative approaches rather than a conventional pitch. The approach reflects ACCIONA Energía's commitment to sustainable and responsible business practices.

General Manager Brand & Marketing at ACCIONA Energía, Caroline Pinter, said: "For us, sustainable business practice doesn’t just mean the development of renewable energy. We approached the selection of our creative agency with the same principles that guide our environmental, social, and governance commitments. Instead of traditional pitches, we engaged in collaborative working sessions to ensure we found the perfect fit in both values and capabilities, and to not have hours of creative talent spent on an idea that never sees the light of day."

Brand & Digital Lead at ACCIONA Energía, Hien Pham, said: "DDB Melbourne impressed us through a series of thoughtful conversations with the right people that showcased their deep understanding of our project and brand. Their team's approach, unified under a strong creative leader, stood out throughout the process."

General Manager at DDB Melbourne, Khia Croy, said: "It is humbling to work with an organisation with the scale and impact of ACCIONA Energía. Collectively we are incredibly passionate about bringing the amazing work they already do to the masses."

Group Executive Creative Director at DDB Melbourne, Psembi Kinstan, said: "As we continue to work with more clients in the sustainability sector, we are excited to use our commercial creativity to champion this critical work and partner with ACCIONA Energía on fame-driving innovation projects. There are some very, very exciting projects to be announced soon."

DDB Melbourne's appointment is effective immediately.