oOh!media, in partnership with ANZ Falcon, has launched what is claimed to be Australia's largest ever 3D Out of Home (OOH) campaign. The campaign, which spans more than 2,100 full motion digital oOh! screens, is being run across five environments - Retail, Rail, Fly, Office, and Study. This is reportedly the first time an advertiser has delivered a mass reach, scalable 3D OOH campaign in Australia.

The campaign is timed to coincide with Cyber Security Awareness Month and promotes ANZ’s fraud detection and prevention technology, ANZ Falcon. It follows the ANZ Falcon activation on oOh!’s iconic 3D Anamorphic site ‘The Bourke’ in Melbourne earlier this year. Scalable 3D OOH executions are said to drive creative impact, higher engagement, brand reputation and consideration compared to other OOH formats. According to the press release, 41% of return on investment in OOH is attributed to the creative.

"Cyber-crime continues to have a significant impact on Australians and ANZ is committed to protecting its customers from fraudsters and criminal networks with its security capabilities,” said Sian Chadwick, general manager of marketing at ANZ. “Partnering with oOh!media with this innovative 3D Out of Home execution demonstrates how we provide 24/7 protection from fraud with ANZ Falcon technology, in a contextually relevant way.”

Chris Freel, group sales director at oOh!, expressed his excitement about the campaign, saying, “We’re thrilled to see ANZ Falcon leverage our national network of 3D-enabled digital screens to make this campaign fly. ANZ’s innovative approach showcases the full creative potential of 3D digital OOH at scale, driving brand fame by engaging audiences across our network.”