Search | Mi3

Deep Dive

Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

Deep Dive

Deep Dive

Mi3's top stories of 2022: Marketing science wars, the ESOV problem, crap briefs, privacy crunch – and why vanity metrics must die

By Paul McIntyre & Brendan Coyne

30 November 2022 6 min read

By Paul McIntyre & Brendan Coyne -

30 November 2022 6 min read

Market Voice

Market Voice

How much of your marketing budget is wasted if a third of online ads are already anonymous?

By Dan Richardson - Head of Data, Asia Pacific, Yahoo | Partner Content

28 November 2022 3 min read

By Dan Richardson - Head of Data, Asia Pacific, Yahoo | Partner Content

28 November 2022 3 min read

Deep Dive

Deep Dive

Telstra shakeup: Former CMO Jeremy Nicholas and new marketing boss Brent Smart chart their handover, debate agile marketing, creativity versus CX in brand building as Smart softens stance on ‘vanilla’ martech

By Paul McIntyre and Sam Buckingham-Jones

31 October 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

31 October 2022 7 min read

News Plus

News Plus

Cartology’s conundrum: $150m Shopper Media acquisition has nearly half its 450 new shopping centres with no Woolies store, 25% with Coles only; here’s the plan...

By Sam Buckingham-Jones - Deputy Editor

27 October 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

27 October 2022 4 min read

News Plus

News Plus

MFA-Ex Wrap: 2,000-plus media agency staffers return for lessons in bias, culture bubbles, the debating death of personalisation and saving the planet and people – but more meat please

By Paul McIntyre and Sam Buckingham-Jones

24 October 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

24 October 2022 5 min read

News

News

As demand soars, Aussie Home Loans backs geospational OOH targeting to find home loan refinancers

By Staff writer

17 October 2022 1 min read

By Staff writer -

17 October 2022 1 min read

Deep Dive

Deep Dive

ACCC turf wars: Meta fears TikTok, dark patterns and everything else you need to know about how TV networks, peak ad bodies, think-tanks want social media, scam ads and influencers regulated - and what social platforms are keen to avoid

By Brendan Coyne - Editor

17 October 2022 12 min read

By Brendan Coyne - Editor

17 October 2022 12 min read

News

News

Azerion launches Improve Digital SSP after June expansion into APAC

By Sam Buckingham-Jones - Deputy Editor

17 October 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

17 October 2022 2 min read

News Plus

News Plus

'Unfair market power': As Facebook cash evaporates, Nine calls on Albanese government to make TikTok, YouTube pay for news

By Sam Buckingham-Jones - Deputy Editor

13 October 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

13 October 2022 4 min read