Azerion launches Improve Digital SSP after June expansion into APAC
“The gaming audience is growing exponentially across mobile, casual and social formats and brands have a unique opportunity to take part in this growth,” Elizabeth Grant, Azerion’s JAPAC Operations and Commercial Director, said.
A$1.9 billion Dutch advertising firm Azerion is on a global expansion path, and has launched its sell-side platform, Improve Digital, into Australia and Southeast Asia.
What you need to know:
- Dutch company Azerion has launched its SSP, Improve Digital, in Australia.
- It will emphasise advertising in gaming, which is an “untapped opportunity” for advertisers so far.
Dutch-listed digital advertising company Azerion has launched its sell-side platform (SSP), Improve Digital, in Australia, to connect brands with web, mobile and app inventory.
The SSP has a focus on gaming advertising, which is an “untapped opportunity” for advertisers, the A$1.9 billion company said in a statement.
“The gaming audience is growing exponentially across mobile, casual and social formats and brands have a unique opportunity to take part in this growth,” Elizabeth Grant, Azerion’s JAPAC Operations and Commercial Director, said.
The company has been on an acquisition path for almost a decade, buying 47 gaming-focused companies since 2014. In October last year, it acquired ad firm InSkin Media, and it formally launched in APAC in June
