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Deep Dive

Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

News Plus

News Plus

‘This is not about Kim Kardashian’: Ex-Coles’ ‘Down Down’ CMO Tony Phillips joins The Influence Group as CEO Henry Tajer warns old world media metrics from agencies ‘hurting’

By Paul McIntyre - Executive Editor

21 November 2022 4 min read

By Paul McIntyre - Executive Editor

21 November 2022 4 min read

News Plus

News Plus

LinkedIn agency chief: Full service specialist indies stealing a lead in B2B marketing – but B2C behemoths can outgun them on creativity, brand building... because most ads are rubbish

By Brendan Coyne - Editor

16 November 2022 3 min read

By Brendan Coyne - Editor

16 November 2022 3 min read

News Plus

News Plus

Where the bloody hell are you? MFA, ACA-backed ad industry visa scheme a 'great success' but 84% of quota unused amid talent shortage, rampant poaching; no Aussie indies on board

By Sam Buckingham-Jones - Deputy Editor

15 November 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

15 November 2022 5 min read

News

News

IMAA adds 17 indie agency group discounts for attention planning, measurement, ratings, HR, verification

By Sam Buckingham-Jones - Deputy Editor

14 November 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

14 November 2022 3 min read

Market Voice

Market Voice

Full funnel marketing metrics are back: Intuit Quickbooks marketing chief Jane Merrick invests in advanced analytics to drive sharper sales measurement, optimisation, acquisition and fuel next phase of growth

By Mutinex (formerly known as Mutiny) | Partner Content

13 November 2022 3 min read

By Mutinex (formerly known as Mutiny) | Partner Content -

13 November 2022 3 min read

Deep Dive

Deep Dive

Ipsos blowout sees Nielsen scoop up new publisher contracts in bid for dual currency – IAB CEO insists new digital ratings in market ‘this year’, no roll back of scope, big guns not for turning

By Brendan Coyne - Editor

19 October 2022 6 min read

By Brendan Coyne - Editor

19 October 2022 6 min read

News

News

Suncorp, McDonald's, KFC, NAB, Virgin, Mars Petcare, City of Melbourne, Goodman Fielder, Gotcha4Life score MFA Awards 2022: The list of winners

By Staff Writer

13 October 2022 3 min read

By Staff Writer -

13 October 2022 3 min read

News

News

IMAA appoints Es Chandra, Melissa Roberts and Angela Smith to leadership team

By Staff writer

27 September 2022 1 min read

By Staff writer -

27 September 2022 1 min read

News

News

Creative roles grow, women now hold 44% of leadership roles in indies: IMAA

By Sam Buckingham-Jones - Deputy Editor

19 September 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

19 September 2022 4 min read