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News

Woolworths names M&C Saatchi to Paid Social account

By Sam Buckingham-Jones - Deputy Editor

28 April 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

28 April 2022 2 min read

Deep Dive

Nine reveals first media attention data from Prof. Karen Nelson-Field: Mobile beats Connected TV which beats broadcast for active attention; YouTube feels heat for viewer 'skip ad button' focus, not ads

By Paul McIntyre and Sam Buckingham-Jones

4 April 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

4 April 2022 7 min read

News Plus

Updated: Google names ‘top 3%’ search agencies in Australia, minnows make cut, questions raised on cull criteria – 84 agencies listed

By Brendan Coyne - Editor

28 March 2022 4 min read

By Brendan Coyne - Editor

28 March 2022 4 min read

Market Voice

Bigger bang, same buck, fewer siloes: Why convergence of TV buying, lower ad loads and ad-funded subscription models bring us back to the future

By Nev Hasan - Executive Director of Agency Sales, Foxtel Media | Partner Content

22 March 2022 3 min read

By Nev Hasan - Executive Director of Agency Sales, Foxtel Media | Partner Content

22 March 2022 3 min read

News

IMAA to benchmark media agency diversity, but rules out publishing agency DE&I rankings

By Sam Buckingham-Jones - Deputy Editor

28 February 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

28 February 2022 2 min read

News

Dell, IAG, MARS, Swinburne University, McDonald's and Tourism Australia land MFA Awards 2021: The list of winners

By Staff Writer

10 February 2022 4 min read

By Staff Writer -

10 February 2022 4 min read

News

Google wields knife on partnerships programme in bid to boost returns; culled digital agencies fear revenue hit, call for transparency

By Brendan Coyne - Editor

7 February 2022 3 min read

By Brendan Coyne - Editor

7 February 2022 3 min read

Deep Dive

Mi3’s Top 20 media and agency stories for 2021 - pitching, poaching, in-housing, 'eating the young'

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

7 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

7 December 2021 7 min read

Deep Dive

Aldi’s brutally effective secret sauce: Better ads, ideas and creative are more efficient, drive store visits so keep doing it

By Paul McIntyre - Executive Editor

30 November 2021 4 min read

By Paul McIntyre - Executive Editor

30 November 2021 4 min read

News

Power play: Audience Precision wins RedEarth Energy Storage, hunts creative agency

By Staff writer

30 November 2021 1 min read

By Staff writer -

30 November 2021 1 min read