What you need to know:

• Energy storage firm helps balance grid by enabling household and business customers to use store solar energy and use it when required, or help balance grid and get paid.
• Plans to list on ASX next year.
• Audience Precision to handle all marcoms aspects, tasked with driving growth, will now appoint a creative agency.

Australian energy storage firm RedEarth Energy Storage has appointed Audience Precision to drive growth ahead of an ASX listing in 2022.

The business sells energy storage systems to residential and business customers so that they can store energy generated from solar PV panels and use it when the sun isn't shining.

This cuts energy bills but also helps Australia's power system, by moving loads away from the peak – which causes stress on the system. Managing peak loads and frequency will be a significant challenge as Australia decarbonises and electrifies transport. People that can help balance the grid – by using or giving power – will ultimately get paid to do so, as well as insulate themselves from higher prices.

Audience Precision will provide research and insights, marketing and communications planning, campaign development - including appointing and managing a creative agency, and creating media strategy, planning, and buying for RedEarth.

"As more and more things become electric, such as cars, customers will be able to make the transition and be paid for it.  As a happy side benefit, this brings net zero to reality, employs Australians, and customers can be sure that their money goes to the benefit of the nation and not to offshore entities," said RedEarth Energy, CEO and founder, Charles Walker.

“We’re really looking forward to working with RedEarth to build an iconic Australian brand," said Audience Precision CEO Haydon Bray (pictured).