New Balance and wellness platform Kic have launched run clubs across Melbourne, Sydney, Brisbane, and Adelaide as a part of the sports apparel brand's global brand platform ‘Run Your Way’.

The clubs are also integrated into Kic’s 8-week challenge (KICRUN), aimed at empowering young women and non-binary people to run with confidence.

Launch events were held in Melbourne and Sydney via Mango, with over 450 community members, influencers, and media attending. Guests at the launch events were able to trial and take home the new Fresh Foam 1080v13, New Balance’s latest running shoe.

Brand Marketing Manager at New Balance, Polly Morris, said: "It’s been so rewarding seeing people experience the benefits of running together. We’re hearing such positive feedback from New Balance fans and Kic members who have loved the launch of the new run clubs and the community it brings. The run club meetups mark the natural evolution of the partnership between Kic and New Balance, now in its second year. We look forward to seeing what the next chapter holds."

The run clubs aim to address common entry barriers to running, as revealed by new research from Kic and New Balance. The survey, with over 5,000 respondents from the Kic community, found motivation (62%), sense of community (37%) and boost in mood (25%) the top reasons for those who run with friends or community. The run club meetups aim to help runners overcome self-doubt while having fun and supporting each other.

General Manager at Mango, Alex Lefley, said: "It’s a huge testament to all partners involved when it comes to the evolution of the New Balance and Kic partnership. We started with ‘Run Your Way’ talking to barriers of running independently and are now expanding to the power of connection - whether that means you enjoy running in a group or connecting with yourself. We can’t wait to take both brands to the next level in the performance category."

Kic co-founder, Laura Henshaw, said: "This new initiative isn’t just about running, it’s about connection, empowerment and having fun! It was so special to work with New Balance and create a positive, judgement-free space for women and non-binary people to support and uplift each other."

Kic co-founder, Steph Claire Smith, said: "Running is trending right now but in saying that it’s important to understand that we are all at different stages of our running journey. Together with New Balance, we're committed to showing women across Australia that if they have the ability to run, they are runners, no matter how they do it."