Audacia Audio, a global audio advertising marketplace, is providing a unique platform for brands and agencies in Australia and the Asia Pacific to access diverse international audiences for their campaigns. This is a first in the industry and meets the rising demand for more inclusive and diverse marketing strategies.

Traditionally, brands and agencies have struggled to reach minority groups, including culturally diverse languages, audiences with a disability, and the LGBTQI+ community. Audacia Audio is changing this narrative by helping brands and agencies target premium audio advertising campaigns to diverse audiences on a global scale.

In Australia, more than 23% of consumers communicate in a language other than English at home. This highlights the importance of multicultural targeting, a growing and significant demographic that all brands must consider.

"Audio advertising has gained immense popularity worldwide and serves as a vital opportunity for Australian brands to penetrate international markets and access diverse audiences at scale. Throughout Australia, more than 23% of consumers communicate in a language other than English at home. Multicultural targeting is a growing and significant demographic that all brands must take into account. Audacia Audio empowers marketers to effectively reach these important audiences," says Kym Treasure, Founder & CEO of Audacia Audio.

Founded in Singapore by ex-Spotify Sales Director, Kym Treasure in November 2022, Audacia Audio has already delivered over 50 campaigns across 15 countries around the world for brands including McDonald’s, Porsche, Mastercard, Cancer Council and many more. The company is also assisting airlines and tourism organisations in reaching inbound customers by producing audio ads in their native languages, including Singapore Tourism Board, Singapore Airlines and Malaysian Airlines.

"We know Australia is growing, and this growth is being propelled by diverse audience groups. Relevant channels with in-language content is required to reach and communicate effectively with growing multicultural populations of Australia - with the growth coming from Gen Z and young families. Audio, through radio has been a penchant for multicultural Australia over the decades and we are excited to explore how digital audio can extend this to all age groups for both Government and corporate campaigns," adds Santosh Murthy, Managing Director of Identity Communications – IPG Mediabrands’ diverse audience specialists, and an Audacia Audio partner.

Audacia Audio has experienced a 400% year-on-year growth from 2023 to 2024 and is ready for expansion throughout the APAC region. According to the IAB, audio advertising revenues are expected to more than double between 2023 and 2025, presenting a significant opportunity for market growth.

"Collaborating with the largest media buying agencies in Asia Pacific, we enter our third year primed for significant growth. Our relationships with premium global publishers will enhance our clients' opportunities to engage with previously untapped audiences. This unique access will allow brands to reach consumers internationally including minority groups and multilingual audiences, in their local language, in ways that no other marketplace can," concludes Treasure.