Eyeota is activating Experian's WorldView as digital audience data in 36 countries. This move allows multinational brands to utilise the data for consistent and privacy-centric digital targeting on programmatic and social channels, according to the company. The collaboration between Eyeota and Experian aims to meet the growing need for privacy-compliant audience solutions.

Experian’s WorldView data includes offline visual representations of key socio-demographic attributes across the globe, representing 81% of the world population. Eyeota's proprietary, privacy-compliant data onboarding technology is used to match Experian WorldView offline data to digital identifiers.

The WorldView digital audiences span ten consumer groups and can be activated across various countries, despite variances in national and regional privacy regulations. The partnership has already delivered proven results for clients, including a luxury automaker's ad agency, resulting in an above 81% increase in lift of ad recall.

Colin Grieves, Managing Director of Marketing Services UK&I at Experian, commented on the partnership, "Eyeota has been a key partner of Experian for some time now, enabling access to audiences defined by Experian in key digital channels. We have now built on this and can now offer consistent privacy-centric solutions for digital audience targeting and segmentation across 36 global markets. It is a real first, solving real problems for advertisers globally."

Eyeota's co-founder, Kristina Prokop, also expressed her thoughts on the collaboration, "We are proud to be Experian’s data onboarding and activation partner to take their WorldView audiences online for brand marketer needs. A longstanding international partner, we’ve worked closely with Experian, and we continue to help them bring their offline data products across the globe into the digital ecosystem."

Eyeota is a Dun & Bradstreet company and has been awarded the data transparency compliance seal from the IAB Tech Lab. This partnership with Experian further solidifies Eyeota's commitment to providing privacy-compliant and effective data solutions to global enterprises.