Global brand measurement company, On Device Research, is expanding its team in Australia and New Zealand (A/NZ) with the appointment of Allan Breiland to the newly created role of Research Director A/NZ.

Breiland brings over 20 years of research experience to the role, including positions at Millward Brown and most recently a Senior Director of Media gig at Kantar Media, focusing on the effectiveness needs of clients.

In his new role, Breiland will work alongside ANZ Commercial Director Mark Griffiths to expand and tailor On Device Research’s brand measurement solutions across the region. These solutions include Digital Brand Lift, OOH Brand Lift, and the company’s latest offering of Cross Media Brand Lift.

On Device Research aims to help clients put an end to inefficient advertising investment and enhance the effectiveness of their campaigns. The company's solutions are designed to adapt to the evolving brand research and measurement space, embracing the opportunities and challenges of new technology.

"The brand research and measurement space has evolved a lot in the past couple of decades but many providers haven’t adapted to embrace the opportunities and challenges of new technology," Breiland commented. "That’s why I'm so excited to be joining the team at On Device Research, which has developed an array of brand measurement solutions that are real game-changers for the industry. I’m looking forward to demonstrating to brands and agencies the benefits On Device Research’s solutions can bring to their marketing work across the A/NZ market."

CEO and Co-Founder of On Device Research, Alistair Hill, also welcomed Breiland's appointment.

"Allan is an extremely talented researcher and it’s great to have him join us at such a vital stage in the company’s growth into Australia. With his wealth of expertise, we are excited for him to join and look forward to expanding our award-winning measurement solutions to more brands and agencies across the region," Hill said.