Strategic insights consultancy, Nature, has made a resounding statement at the 2023 Research Society Awards, scooping up three prestigious accolades.

The firm was recognised as the Large Research Agency of the Year, and also took home the Research Effectiveness Award for Consumer Insights and the Research Effectiveness Award for Technology and Innovation. These awards, established in 2006, are a testament to the industry's impact and the innovative strides made by companies like Nature.

The Melbourne and Sydney-based consultancy, which has been in operation for 17 years, has been on a winning streak of late. In addition to the Research Society Awards, Nature's recent accolades include a bronze at ESOMAR’s Global Research Effectiveness Awards in 2022, inclusion in the 2023 AFR BOSS Best Places to Work list for Media and Marketing, and the distinction of being the first B Corp certified insights company in Australia and New Zealand.

"We are honoured to take out not only one but three awards from The Research Society this year, which is a huge testament to the dedication and contribution made by our people, who have worked incredibly hard to make it happen. This recognition is for them – they have made Nature in 2023 the strongest it’s ever been," said Nature Founder and Managing Partner, Chris Crook.

Nature's innovative approach to choice model design in FMCG markets, in collaboration with Asahi Lifestyle Beverages, earned the team the Research Effectiveness Award for Consumer Insights. The company also revolutionised choice modelling by adding a time dimension to simulate a full promotional calendar, a move that secured them the Research Effectiveness Award for Technology and Innovation.

"It’s a genuinely massive moment for us as a business to be recognised so well at the Research Society Awards. These wins really show how our effort and commitment to our people have paid off in spades," commented Nature’s Director of People and Culture, Trudi Sampola.