Marketing technology firm Klaviyo has appointed former Twitter boss Suzy Nicoletti as its Managing Director for the Asia-Pacific (APAC) region. This move comes as part of Klaviyo's strategic expansion following a successful Initial Public Offering (IPO) in September for $US9bn

The company said Nicoletti's focus will be on enabling brands across APAC to use Klaviyo’s intelligent marketing automation platform to turn customer data into faster growth, moving their reliance away from ad networks and marketplaces via "a more sustainable and personalised growth model".

Nicoletti previously held roles at Google and Twitter. Her appointment is expected to bolster Klaviyo's growth in the APAC region, which already accounts for 31% of its revenue in the first half of 2023.

Justin Khaksar, Klaviyo’s SVP International, said: 'Suzy is an ideal fit for Klaviyo as her expertise in cross-border collaboration and local market innovation has consistently driven results for the global brands she has worked with. Her appointment signifies Klaviyo’s commitment to growing its reach across APAC, innovation, and helping brands continue to evolve.'

Nicoletti said: 'Helping brands win at scale requires simple solutions that drive consistent business outcomes. The extraordinary results Klaviyo has been able to achieve for its 135,000-plus global customer base, is proof of the company’s ability to deliver strong and consistent attributed value. I’m thrilled to be scaling this platform across the APAC market and offer these proven tools to customers who are looking to acquire, engage, retain customers — and grow on their own terms.'

Klaviyo's platform enables businesses to capture, store, analyse, and predictively use their own data to drive measurable, high-value outcomes across email, SMS, and push notifications. With Nicoletti at the helm, the company aims to strengthen its presence and customer reach across the APAC region, a move that is likely to be closely watched by industry observers and competitors alike.